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VIP Biography for
Pete M. Gatseos, Ph.D.

Pete M. Gatseos, Ph.D. PhotoPete M. Gatseos, Ph.D.
ExpertiseConsumer research and intelligence
Type of OrganizationCorporate headquarters
Major ProductCable television, Internet and telephone
Area of DistributionInternational
University/DegreeB.A., Political Science; M.A., Speech Communications; M.A., Mass Communications, University of Denver; Ph.D., Communications Research, University of Colorado
BornJanuary 24, 1950, Denver, Colorado
AffiliationsCable Telecommunications, Administrators and Marketing Society; National Association of Minorities in Cable
Hobbies & SportsTheatre, opera, basketball
Career AccomplishmentsHis industry activities include chairing the CAB's Committee on Local Cable Audience Measurement in 1987 and 1988 and co-chairing CTAM's Research Conference in 1995, 1998, 2000 and 2001. He has been active in a variety of CableLabs and CTAM committees through the years
Work HistoryHe came to the telecommunications industry from the Denver Research Institute, where he performed information diffusion, new product adoption and telecommunications research. He is recognized as a telecommunications research pioneer, after having created and managed the Time-Warner research dept. from 1979 through 1988, where he became the Cable-TV industry's first Vice President of Consumer Research and Planning. From 1989 through 1993 he ran his own consulting firm, specializing in advanced media problem-solving services. Since 1994 he has lead AT&T Broadband's consumer research efforts as Vice President of Market Intelligence and Strategic Research. His responsibilities include management of all consumer research activities in operations, marketing, programming, new product assessment and Internet services. He also heads the company's competitive intelligence gathering activities
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